Featured Project
An end-to-end MarTech demonstration showing a complete data pipeline from a live website, through GTM and a CDP, into a data warehouse for SQL analysis.
About Me
When I'm not untangling data pipelines, you can usually find me with a coffee in one hand and a good book in the other. I believe that the best solutions, whether in marketing or in life, come from a blend of creativity, curiosity, and a little bit of caffeine.
Coffee Enthusiast
Exploring cozy cafes and perfecting the art of the pour-over.
Baking Passion
Creating delicious treats is my favorite kind of science experiment.
Book Lover
Drawn to marketing psychology, data science, and fantasy novels.
Curious Explorer
I love discovering new facts and finding creative solutions.
Technical Skills
Google Tag Manager
Google Analytics 4
Consent Mode
Data Layers
Segment CDP
Tealium iQ
Salesforce Marketing Cloud
SQL (BigQuery, Snowflake)
Python (pandas)
Looker Studio
Tableau
Multi-Touch Attribution
A/B Testing
Jira
Airtable
SEMrush
Work Experience
Management Intern: Changemaker at ASU
July 2024 - May 2025- Developed and executed digital communications supporting strategic outreach goals, increasing email open rates by 22% through personalized Salesforce Marketing Cloud campaigns.
- Created and launched new newsletter templates and student communication flows, leading to a 20% boost in engagement accuracy.
- Streamlined Community Action Grant marketing and coordination, contributing to a 56% increase in applications in semester one and 71% in semester two.
- Used Canva to create branded materials (presentations, social graphics, registration assets) resulting in a 25% increase in RSVPs.
- Managed event production processes using Airtable, EPRF/RFF forms, and secured internal approvals to meet strict deadlines and branding standards.
- Led recruitment efforts for student scholars, coordinators, and supervisors, conducting 25+ interviews and collaborating with selection committees to identify top candidates for leadership roles, helping select and onboard new student leaders.
Marketing Analyst Intern: Proud Diamond
October 2024 - December 2024- Conducted market segmentation using SWOT, PESTLE, and 4P analysis; developed GTM strategies that elevated brand awareness by 30% across Austin and Miami.
- Constructed Tableau dashboards to display customer trends across 500+ local businesses; influenced executive-level planning.
- Uncovered consumer insights via trend analysis that enabled a 25% increase in acquisition above industry norms.
- Analyzed campaign efficacy using SQL and Looker Studio; delivered recommendations that optimized ROAS.
- Authored internal documentation outlining server-side GTM deployment and data privacy workflows.
Marketing Strategist: Edson E&I at ASU
September 2023 - June 2024- Tracks and evaluates the effectiveness of marketing campaigns across channels (paid media, email, social, etc.), providing insights to optimize ROI, ensuring a consistent brand voice and providing essential support to the ASU entrepreneurial community.
- Developed and updated career readiness presentations and workshops, adhering to ASU Brand Guidelines, improving student career preparation programs.
- Managed a content calendar with 50+ assets per year (blogs, whitepapers, infographics), aligning with fundraising seasons and donor interests.
- Implemented SEO audits and on-page optimizations using SEMrush and Moz, resulting in a 45% rise in top-10 keyword rankings.
Digital Marketing Coordinator: Worket Media
October 2022 - July 2023- Facilitated CRM content maintenance across 500+ client records; improved segmentation accuracy by 25% and reduced lead drop-off rate.
- Orchestrated 12+ cross-channel digital campaigns (email, LinkedIn, Meta Ads), leveraging GA4 and UTM parameters to optimize targeting and performance; improved click-through rates by 26%.
- Migrated and audited GA4 and GTM implementations across 12 digital campaigns; resolved tracking issues and enhanced tag reliability by 90%.
- Developed UTM governance models and Looker Studio dashboards connected to BigQuery, streamlining cross-channel reporting.
- Configured SFMC automation journeys linked to behavioral data; elevated conversion rates by 26%.
- Tested and documented sandbox implementations in Tealium iQ to evaluate tag orchestration logic and rule-based deployment scenarios.
Business Analyst (Freelance Intern): Flamingo
August 2022 - February 2023- Constructed SQL-based cohort dashboards in BigQuery to measure funnel performance; uncovered critical drop-off points and recommended re-engagement strategies.
- Implemented GA4 custom event schema and coordinated with developers to tag product behavior through GTM.
- Formulated multi-touch attribution models within GA4, informing strategic channel investments and shifting 22% of paid spend to higher-performing sources.
- Orchestrated behavioral audience journeys in Segment CDP, increasing retention by 15%.
- Analyzed campaign efficacy using SQL and Looker Studio; delivered recommendations that optimized ROAS.
- Authored internal documentation outlining server-side GTM deployment and data privacy workflows.
Data Research Analyst Intern: Mind Brinks
May 2022 - August 2022- Extracted insights from political and behavioral datasets using advanced SQL, Python, and Tableau visualizations.
- Automated Tableau dashboard refreshes using BigQuery pipelines, cutting reporting delays by 50%.
- Integrated GA4 event tracking and established GDPR-compliant tag configurations for partner platforms.
- Collaborated in agile sprints to refine behavioral data merging, contributing to enhanced audience modeling for political outreach.